My Blog

Cory and Felix at BlogTVその後

相当古いですが、９月末にCoryとFelixにBlogTVに出演して頂いた収録後に
引き続き撮ってたビデオのひとつ。

Cory and Felix

Web 2.0 Growing Faster Than Online Video, News

Web 2.0 Growing Faster Than Online Video, News

Web 2.0 sites--defined loosely in the session as those allowing users to "talk" to their "friends" via e-mail, messaging, blogs, and other social media tools--ranked first in year-over-year growth in unique audience and Web pages viewed. That put Web 2.0 ahead of categories including news and information, ISPs, video and movies, and family resources.

トラフィック急増サイトFeedburner (385%), Digg.com (286%), MySpace (170%), Wikipedia (161%), and Facebook (134%).

のびると思われるサイトyelp, which has user restaurant reviews; dogster, for dog lovers; online gaming community Xfire; Eons, aimed at baby boomers 50 and over; and video-sharing service BitTorrent.

The panelists also agreed that advertising will be the predominant business model for Web 2.0 sites. de Souza said advertising falls into two categories: Class 2, or remnant, and premium. Remnant advertising typically carries a CPM of less than $1, and is bought through large ad networks such as Advertising.com. A frequency cap is usually negotiated as part of the buy. Conversion rates hover at less than 0.1%--better than many news sites, but not as good as on premium sites such as iVillage, de Souza said.

Premium Web 2.0 ads have CPMs ranging from $2 to $20, and are bought directly by advertisers. They encompass a broader range of formats including sponsored groups, customized page backgrounds and online promotional contests.

Overall, most of the advertising on social sites is now text or banner ads from direct marketers, "definitely the lower end," as de Souza described it. But he said that during the last year, Web 2.0 sites had begun carrying higher-level brand and targeted advertising. He said that over time, the remnant advertising on social sites would also become more valuable as the sites became better at targeting the ads.

Buchwalter predicted a bright future for video advertising--in particular, for Web 2.0 sites. "There's no question video is going to play a huge role," he said. Market researcher eMarketer forecast online video advertising to grow to $2.9 billion by 2010 in a study released Monday.

Microsoft Launches New E-Commerce Service

Microsoft Launches New E-Commerce Service

Code-named "Agora," the Greek word for "marketplace," the service is similar to Google Base, which also allows the uploading of product information into a database. Google, which launched the service last year, in April began adding the Google Base listings into its main search engine results page.

Access to Microsoft's service is limited to Internet retailers who pre-register with Windows Live. They can upload images, descriptions, prices, and links to online stores; their products also will be added to the index of Windows Live Product Search, Microsoft's beta shopping search engine.

Agoraというのは懐かしいな。。。

Saddam Hussein sentenced to death

Saddam Hussein sentenced to death

The former Iraqi leader was convicted over the killing of 148 people in the mainly Shia town of Dujail following an assassination attempt on him in 1982.

日本のテクノラティブログニュースランキングがMIXIバグ騒動なのに対して
Technorati.comはフセイン死刑判決一色です。

「mixiの裏技」でパニック バグ悪用でデマ出回る

「mixiの裏技」でパニック　バグ悪用でデマ出回る

　「他人のページに『足あと』を残さずに訪問できる裏技がある」——SNS（ソーシャルネットワーキングサービス）「mixi」で11月5日夜、こんなう わさが流れた。だがこの“裏技”を実行すると、他のユーザーが自分のページにアクセスできなくなってしまう不具合が起きる。原因はmixiのバグ。一部 ユーザーが実際に実行してしまい、一時パニックに陥った。運営元のミクシィは11月6日未明にこの不具合を修正し、今は騒動は収まっている。

ここまでは、まあアクセスできないぐらいなのでいいと思うのだが

　投稿を信じて設定を行ってしまったユーザーの一部はパニックに陥り、コミュニティーの掲示板で対策について情報交換した。だが、掲示板上にも悪質なユー ザーが出現。修正法と称して、コマンドプロンプトからCドライブをフォーマットする方法や、ドライブ内の全ファイルを削除する方法などを紹介する悪質な書 き込みや、ブラウザクラッシャーやトロイの木馬のURLを「対策ページ」として貼り付けるなどのケースもあった。

うぎゃ。これはひどい。

MIXIではチェーンメールが流行ったり、チェーンメールが流行ったり、チェーンメールが流行ったり。。。とちょっと昔のインターネットみたいだ。。。

DoubleClick Bows Video Ad-Serving

DoubleClick Bows Video Ad-Serving

ONLY DAYS AFTER ATLAS LAUNCHED a new video-ad platform, ad technology rival DoubleClick today answered with its own video ad system. The company's Dart Motif for In-Stream is aimed at Web publishers, and allows tracking of both Web and specific video metrics as well as a range of video ad formats.

もうvideo adなしにはonline adsは語れなくなっているのでしょう。

Market research firm e-Marketer recently identified video as the fastest-growing online ad format. It predicts video ad spending will grow by 71% this year to $225 million, and to $640 million by 2007.

Beyond delivering pre- and post-roll ads, DoubleClick's new system offers a range of specialized video effects. They include video "roadblocks," which allow advertisers to place companion display or rich media ads adjacent to the in-stream video. Other options enable users to play long-form versions of video ads or display a floating ad on top of the streaming video.

McFlog? McDonald's Proves Wal-Mart Has No Monopoly On Fake Blogs

McFlog? McDonald's Proves Wal-Mart Has No Monopoly On Fake Blogs

LAST WEEK, FAST FOOD RESTAURANT chain McDonald's was the latest large corporation caught constructing fake blogs--or flogs--to promote the company or its products.

マクドナルドがfake blogを作ったという事件。。。

Google To Sell Newspaper Ads

Google To Sell Newspaper Ads

個人的には「へーいよいよ今月始まるんだあ。。。」って感じですが
Media PosでToday's most readだ。
やっぱみんな興味あるんだなあ。

GOOGLE IS READYING AN EFFORT to sell ads in 50 major newspapers, including papers published by Gannett, the Tribune Company, The New York Times Company, the Washington Post Company, and Hearst. Google reportedly will begin testing the system with 100 advertisers later this month.

Mochila Unveils New Pay-Per-Click Product

Mochila Unveils New Pay-Per-Click Product

"new ad product that allows marketers to package their ads with specific articles on publisher sites"

The company, which came out of stealth mode earlier this year, serves as an online bazaar for photos, articles, video and other content, available for sale on an a la carte basis.

なるほど。

Publisher partners include CNET, the Associated Press, Hearst Magazines, New York Magazine, and the L.A.

Times/Washington Post News Service.

そうそうたるラインナップ。

The newly launched ad model allows advertisers to select specific articles or series of articles to advertise alongside. When publisher sites purchase that content, the sites can opt to receive pay-per-click ads to go with the content. If the publisher site chooses to take the ads, they receive the content for free, in addition to sharing the revenue on the ad with the publisher site and Mochila itself.

これ面白いな。

Mochila CEO Keith McAllister said the model aims to cut down on click fraud, since all members of the network are vetted before being admitted. "Because Mochila's membership is closed, the problems of click fraud are reduced almost to zero, because you know who you're working with," he said.

To provide initial ad inventory, Mochila has partnered with three major online advertising networks--24/7 Real Networks, Quigo, and Tacoda.

なるほど。。。面白いな。

AdBrite Network Adopts Auction Model

AdBrite Network Adopts Auction Model

AdBrite has grown to a network encompassing 28,000 publishers and brand marketers including ESPN, Estee Lauder, Skechers and Sports Illustrated.

monthly audience for its ads has rocketed from 7 million unique visitors to 62 million as of September, according to comScore Media Metrix data.(By comparison, the ad network with the largest reach, advertising.com, had 145 million visitors in September.)

しかし、今後スケーラブルに成長するためにということで：

In response to rapid growth, AdBrite is now adopting an auction-based model for its automated ad network that allows advertisers to bid on a per-impression basis for ads that can be targeted by criteria including keywords, geography, demographics, content channel and site quality. For now, the ad formats are limited to text, banners and interstitials, but AdBrite plans to add video ads in the coming weeks and eventually mobile ads.

One of AdBrite's underlying conceits is to allow brand advertisers to tap into the "long tail" of smaller sites and blogs that they might otherwise overlook. At the same time, publishers gain the ability to better monetize their online real estate. "AdBrite 2.0 is all about extracting a site's brand value," said Fanlo.

AdBrite isn't the only online exchange trying to bring greater efficiency to Internet advertising. Right Media, which recently received a $45 million venture investment led by Yahoo, operates an online ad marketplace that allows publishers and ad networks to auction unsold inventory to the highest bidder. It involves about 60 ad networks representing 8,000 publishers and 3,000 advertisers.

But Fanlo said AdBrite--which he expects to have revenue of about $20 million this year--is more focused on working directly with publishers and advertisers rather than ad networks.