DoubleClick Bows Video Ad-Serving
ONLY DAYS AFTER ATLAS LAUNCHED a new video-ad platform, ad technology rival DoubleClick today answered with its own video ad system. The company's Dart Motif for In-Stream is aimed at Web publishers, and allows tracking of both Web and specific video metrics as well as a range of video ad formats.
もうvideo adなしにはonline adsは語れなくなっているのでしょう。
Market research firm e-Marketer recently identified video as the fastest-growing online ad format. It predicts video ad spending will grow by 71% this year to $225 million, and to $640 million by 2007.
Beyond delivering pre- and post-roll ads, DoubleClick's new system offers a range of specialized video effects. They include video "roadblocks," which allow advertisers to place companion display or rich media ads adjacent to the in-stream video. Other options enable users to play long-form versions of video ads or display a floating ad on top of the streaming video.
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