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Fame TV To Broadcast Revver Clips

Fame TV To Broadcast Revver Clips

既にFameとRevverの提携話は10月に情報は流れていたが今回の発表では制作者により多くのrev shareを渡すという。

VIDEO-SHARING SITE REVVER IS POISED to increase the compensation it pays to consumers who create the site's clips as part of a new distribution deal with U.K. broadcast network Fame TV.

The agreement calls for Revver to make clips available to Fame TV, currently available to BskyB satellite subscribers in the United Kingdom and Ireland. Fame TV will then select videos to air on the channel while also urging viewers to vote on their favorite clips by texting a message from their cell phones, for a fee. The wireless carriers will give a portion of that fee to Fame TV, which will give 50% to Revver; Revver, in turn, will give half of its take, or 25% of the amount Fame TV receives, to the video creators. The first videos went live last week, a Revver spokeswoman said.

これ、わかりにくい書き方だな。。。

要するに今までは最後の広告のクリックでのレベニューシェアだった。

今後はFameTVの視聴者が携帯でお気に入り動画に有料で投票でき（私だったら有料で投票しないけど）

そのお金をみんなでわけわけするという新たな収入源ができますよということだ。

で、まず携帯キャリアがさっぴく。

100-携帯キャリアさっぴき分=残り

残りの50%=FameTV

残りの25%=Revver

残りの25%=映像制作者

。。。という構図。

Unlike most other video-sharing sites, Revver currently pays content creators half of all ad revenue generated by their videos. That promise of compensation apparently has lured some big names to the site. Earlier this year, the creators of the online serial LonelyGirl15 took their clips to Revver from YouTube, where the series first gained a following.

YouTubeで有名になっておいてRevverでお金を儲けるというのがコンテンツクリエイターにとっては正しい道でしょう。まだまだRevverはコンテンツもPVも少ないわけだから。。。

で、VOXはいつからRevverをembedできるようになるのでしょうか（＞＜）

CAA, Revver in partnership for viral video

CAA, Revver in partnership for viral video

CAA is forging formal ties with Revver, the online video company that offers advertising-revenue splits with content creators.

CAA is expected to bring marketing opportunities and talent to the Web site, which has cut a distinctive figure in the anarchic viral-video world by compensating contributors through its syndication technology. The partnership is not exclusive to either company.

"CAA has an immense set of relationships with creators, and Revver can offer them a wonderful opportunity to give those creators tools and services to expand their opportunities online," Revver founder Steven Starr said.

"For clients who have traditionally created offline content and for those who have created content specifically for the Web, Revver's copyright-friendly service allows artists to retain control of their work while introducing it to new worldwide audiences and generating revenue," CAA's Michael Yanover said.

dealのキーポイントはcopyrightだったもよう。（RevverはCC対応している）

The CAA-Revver connection already has begun yielding such collaborative efforts as the addition of user-generated content to horror-movie news site Fangoria.com and a shortform filmmaking competition from Independent Feature Project. Both Fangoria and IFP are clients of CAA.

Fangoria.comはホラームービーサイト。

The deal could provide an online home for any number of clients at the agency, which experimented in the viral-video space with LonelyGirl15, a series of shorts that exploded in popularity on YouTube. Presented as the work of a teenage amateur filmmaker, LonelyGirl15 was later revealed to be a CAA-backed professional venture with aspirations of landing a feature-film deal.

ああ！LonelyGirlを作った人たちでしたか。。。

LonelyGirl15 has since moved to Revver as well, though that deal was not secured through the CAA partnership.

え！移ってたあ？？

Revver has CAA ties within its management ranks. Former television agent David Tenzer left CAA this year to become vp media partnerships at Revver.

Revver's biggest success to date has been "The Diet Coke-Mentos Experiments," which yielded 2.5 million streams and revenue for both the site and its creators, EepyBird.com, which announced a separate deal last week with Google Video, the Internet giant's first sponsorship of user-generated content.

。。。とまあ色んな物の点と線がつながった記事でした。

Higoちゃん誕生日会

先日おこなった肥後ちゃん誕生日会の様子。

Higo-chan's birthday party

Faith Hill

Faith Hillちょっと気の毒ではありますが
テレビ初めてでもあるまいに当然撮られていることはわかるでしょう。。。（＞＜）

Faith Hill is a PISSED!

Freedom!

Midterm election終わりましたね。
今更ですがこの動画は秀逸だったなあ。

Freedom - better quality

IMVU

IMVU強力。。。

WarcraftのきれいさとSecondLifeのように色々作れる3Dオンラインワールドがあればと思っていたら
既にあったのね。しかもIM
MAC版出してください。

IMVU

Social Networking Is Hot, but Research Is Hotter

Social Networking Is Hot, but Research Is Hotter

In one, Jonah Peretti, founding partner of the Huffington Post, detailed a viral e-mail campaign about his quest to wear customized Nikes with the word "sweatshop" emblazoned on the heel.

Nikeはいつもしかけますねえ。。。

Advertisers are trying to reach audiences on a large scale through MySpace and YouTube, but the trend that the industry will be seeing in the coming months and years is a focus on smaller, community-based platforms, said Bob Desena, director-active engagement at Mediaedge:cia. "There seems to be this sense of, if you can't do something with 3 million people, is there still lots of engagement?"

コミュニティ化はキーですね。どれだけ「中毒者を作れるか」と。

As Roy deSouza, CEO, Zedo, pointed out during a panel that afternoon focusing on the ubiquitous topic of Web 2.0, smaller online communities that didn't exist at this time last year are already making major impact. Social-networking hubs such as the consumer-written restaurant reviews of Yelp, and Dogster, a canine-centric version of Friendster, are helping define the new movement by staying out of their users way and letting them provide editorial content.

Creating addicts
"What addicts people [to a site] is feeling they're on the cutting edge," he said. "Something that makes users say I'm really glad to be here. But they're very fickle. What might be important to them this month could change next month."

Eileen Naughton, Google's regional director in New York and a former Time Inc. exec, said that when you consider the sheer number of ads Google serves up to its total searches, its ad-serving network is larger than any U.S. government network. The company's goal, she said, is to take that system architecture to other platforms and "bring efficiency where efficiency doesn't exist." She also said there's an "awful lot of interest at Google" to try to quantify the value of impressions for marketers who are looking to it for branding purposes. She mentioned research would come out next year as Google moves into the display field.

AdBrite To Add Premium Pricing Option

AdBrite To Add Premium Pricing Option

AdBrite, which itself this week announced its switch to an auction model after starting in 2004 as a more conventional ad network, is adding the reserve inventory feature in the next month in response to agencies' demands for a way to make guaranteed media buys through AdBrite.

For advertisers, Fanlo liked the new option of being able to reserve a plane seat ahead of time rather than waiting on stand-by. It's also similar to eBay's Buy It Now feature, which allows a buyer to purchase an item before auction at a set price.

Fanlo noted that brand advertisers especially want to lock in inventory in advance for a promotion or campaign timed to a specific event--such as a movie opening or product launch. Through AdBrite's Guaranteed Delivery, marketers would be able to reserve inventory up to a year in advance.

In addition to purchasing inventory at a set price for specified inventory, advertisers would be able to cancel ad buys for a full refund at the highest price levels, said Fanlo. He expects pricing for reserve buys to range from 20% to 150% above those they would fetch in the auction process.

なるほど。オークションモデルを出しておいて、

オークション会場の特別シートはプレミアムサービスに用意してあり一本釣りできると。

Microformats Interview Videoの日本語版も作ったよ！

一連のビデオをアップしました。

Tantekへのインタビュー英語版

Tantekへのインタビュー日本語版

Oliへのインタビュー日本語版

はふう！

Living My Life Faster

Bartube opening partyにて：
YouTubeの人気ビデオ「Living My Life Faster」の彼に似てる！ということで
ビデオをバックに撮影。

Living My Life Faster ...彼に似てる！