BitTorrent

BitTorrent, Wal-Mart To Open Online Video Stores (Media Post Publications)

BitTorrent forged deals to sell movies from major Hollywood studios Paramount Pictures, Lionsgate and Twentieth Century Fox Film, as well as TV shows from MTV Networks, starting February--while retail giant Wal-Mart has begun testing digital downloads by offering customers who bought DVDs of "Superman Returns" a downloadable version for an extra few dollars more ($2 for download to portable device, $3 to PC).

Walmartかあ。。。ふうむ。

Posted at 07:41 PM | Permalink | Comments (0)

dailymotion.com

YouTube's Doppelganger (from Forbes.com)

It's getting tougher and tougher to break copyright law on YouTube these days. The site now performs frequent purges of television shows and other proprietary content uploaded by users. But those forbidden files can still be had. They've largely migrated to DailyMotion.com, another video-uploading site that replicates YouTube's model of user-provided videos. DailyMotion, by contrast, seems to do little if any regulation of copyrighted material, nor does it limit the lengths of clips.

コンテンツホルダーにとってはもぐらたたき状態ですが、

今度のもぐらもいきおいがあるらしい。

Posted at 07:33 PM | Permalink | Comments (0)

Shawn Fanning To Launch Rupture

Shawn Fanning To Launch Rupture, an Online Gaming Community (from Business Week)

Shawn Fanning of Napster fame says he plans within the next month or so to launch Rupture, a virtual social community for online gamers. He raised seed money from a group of investors, including Ron Conway and Joi Ito.

Rupture was inspired by Fanning's newfound love of online gaming. During the past year and a half, he's become a big fan of World of Warcraft, joining a guild and climbing up the ranks of players.

WoWをIT業界のゴルフと称した人がいますが、まさにそんな感じですねえ。。。どこで誰に会うかわからない。

The more he played, though, the more he became frustrated with how hard it is to communicate with other players, organize game playing together and learn about other gamers' identities, online and offline.

激同。

Ruptureのサービス概要は以下の通り。

I haven't seen the service but Fanning explained it to me this way: Using an add on or a software download, Rupture taps into the game to automatically pull together character names, profiles, and resources, and publish them on a personalized site. Rupture will also pull together stats to create individual and guild rankings and provide a place for guilds to organize their playing. As Rupture tracks each member's playing over time, these personalized profiles evolve. And players will be able to chat in groups or with other individuals and download other addons and game demos.

ここ数ヶ月、WoWをやっていない。。。のですがちょっと復活してみてRuptureも使ってみようと思います。

Posted at 07:09 PM | Permalink | Comments (0)

DailyMotionMovieVids.com

New Site Uncovers Pirated Movies

Now, however, a site, DailyMotionMovieVids.com, directs Web users to movies that are available for free online. Two companion sites, DailyMotionEpisodes.com and DailyMotionMusic.com, do the same for TV shows and music. The movie site quietly launched last week, while the music site went live earlier this month. All three sites, known as the DM* Network, rely on users to contribute information about where on the Web particular movies, TV shows and music can be found.

へええと思ってDailyMotionMovieVids.comを見に行ってみたらあるわあるわ
Harry Potter! Star Wars!でもクリックしてみると全部削除されてるじゃーん！

だめだめですorz

そもそもこれって違法ちゃうん？という問いに対してはこういう議論がされているらしい。

The DailyMotionMovieVids.com site states that it's legal because it isn't hosting any videos, just directing users to them. But Corynne McSherry, a staff attorney with the Electronic Frontier Foundation, said that the law is murky. "The current legal situation is that it's a little bit of a mix," she said, adding: "It's unclear what the law is going to be for copyright protection in the context of linking."

なお、このサイトの唯一の収入源となっているAdsenseを運営しているGoogleは違法コンテンツを掲載しているサイトには広告は出せないと違法扱いして広告配信を停止しようとしているらしい。

Posted at 06:54 PM | Permalink | Comments (0)

Who Likes Consumer Generated Ads?

Who Likes Consumer Generated Ads? Not Young Adults

"AMA(American Marketing Association)’s survey revealed that compared to a company that uses only professional advertising, most adults feel that a company that uses customer-created advertising is more customer-friendly (68%), creative (56%), and innovative (55%).

Survey respondants between the ages of 18 and 24 are more likely than those between the ages of 25 and 64 to say a company that uses customer-created advertising is less trustworthy (21% versus 10%, respectively), less socially-responsible (20% versus 10%, respectively) and less customer-friendly (13% versus 5%, respectively)."

ふうううん、でも全部の調査結果を見てみたら単に若者は全部高めにつけがちだったってオチじゃないの？
と思ってしまったりする。

Posted at 06:39 PM | Permalink | Comments (0)

Hershey Co. to Produce Elvis Presley Candy

Hershey Co. to Produce Elvis Presley Candy from Ad Age

30th Anniversary of Elvis's death next summer、そうなんだ。

Sales for Reese's -- No. 1 in the chocolate category -- fell slightly during the last year to $412 million.

私Reese's大好きなのだけれど、日本におみやげすると甘すぎてたいていだめだめです。
しかし。。Reese'sだけで昨年売上高4億1200万ドル（400億円以上！）とは。。。すごい。

This year's buzz aside, Elvis has done well hawking products posthumously, ranking first in Forbes' 2005 list of top-earning deceased celebrities with $45 million in sales last year. The King is featured in ads for the Honda CR-V, he'll be touted in a TV Guide tribute CD on the magazine's Dec. 11 cover and he has recently been licensed for everything from revolvers (the Elvis Presley "Taking Care of Business" Smith & Wesson) to keys. Zippo has sold out its limited-edition Elvis lighters annually for the last 20 years.

エルビスってまだ人気あるんだ。。。

Retailers agree, even those who aren't crazy about the flavor combination. "I didn't like the way it tastes, but anything with Elvis has a possibility," said one Midwest grocery executive. "The girls in my office are thrilled." Even 30 years dead, Elvis still has a way with the ladies.